School of Interdisciplinary Engineering & Sciences

Interdiscilinary Design Lab

Advancing design, technology, and social innovation through gamification, UX, and human-centered product design.

Welcome to the Interdisciplinary Design Lab (IDL) at the School of Art, Design, and Architecture (SADA), NUST. Established as a creative hub for interdisciplinary innovation, IDL integrates design thinking, gamification, UX, and product design with engineering, computing, and architecture.

The lab emphasizes human-centered and socially impactful design, creating interactive exhibits, educational tools, and creative communication strategies for public engagement

PI’s Profile

Syed Ahmed Jawwad Zaidi

Assistant Professor, School of Art, Design & Architecture (SADA), NUST
MS in Industrial Design, Middle East Technical University (METU), Turkey
Graduate Students & Researchers
Research Assistants: Early-career designers & graduate students.

UG & PG students engaged in projects on UX, gamification, and product design

Expertise/Capabilities of lab:

  • Gamification & UX – Enhancing engagement in museums, exhibitions, and learning spaces.
  • Design Thinking & Interdisciplinarity – Bridging design with technology, user research, and education.
  • Human-Centered Product Design – Developing user-informed products, services, and systems.
  • Interactive Systems & Exhibits – Designing installations and interfaces for cultural and digital platforms.
  • Creative Communication – Applying visual and narrative design for social impact

Projects

  1. Gamification in Museum Design (MS Research, METU, 2016)
    • Strategy to enhance museum visitor engagement using game-based approaches.
  2. Design Advisory – SciRobot (Turkey, 2016)
    • Interdisciplinary input in robotics-human interaction and product design.
  3. Student-Led Projects (SADA NUST, 2017–present)
    • Interdisciplinary projects in educational tools, social impact design, and UX for digital/cultural platforms.

Lab Equipment/Resources

  • Studio-based research and creative environment at SADA.
  • Prototyping facilities, design studios, and UX testing setups.
  • Access to interdisciplinary collaboration with engineering, architecture, and computing departments at NUST

Human Resource

Typical Enrollment of lab researchers: 6-8 researchers

Contact Us:

Dr. Syed Ahmed Jawwad Zaidi
Phone: 05190855452
Email: [email protected]